Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. This means I neglect the performers since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that I unintentionally ignored my top […]
Want to unlock awesomeness in your business? Promote your winners Read More »
Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list of all the advertisers that
285 companies have me in their Facebook custom audiences. Read More »
An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25: As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400 likes: And rarely do I get
A sneaky way to get 1,000+ likes on your articles Read More »
Special thanks to BusinessInsider.com. It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion– pulling
Google absolutely crushes other social networks and here’s why Read More »
Alex Houg will be speaking at Pubcon Las Vegas on Thursday, October 9th, where he’ll discuss Facebook Atlas and other topics in-depth. Check out the panel “Real World Results” at 12:40 pm-1:35 pm in Salon E. Not so fast. Facebook announced this today, creating broad speculation by non-marketers that this is the event years in
Is Facebook Atlas the Google AdSense Killer? Read More »
1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and courses to take. 3) Custom
8 Links you MUST have, but probably don’t, to keep up with Facebook Read More »
The big brand pages we have insights access to usually show 50-100 unread notifications at any point in time. If you get a few hundred public interactions and messages per day, you know how hard it is to get this number down. If you are a small page or just getting going, you may welcome
751 notifications on my Facebook page Read More »
Google had had the MCC (My Client Center) for at least a decade, where you can request access to manage the client’s ad account like an agency. And now Facebook has it with their Business Manager! Rejoice, my agency friends, since you should be getting access soon if you don’t have it already. Go to business.facebook.com to
Finally, manage multiple client Facebook ad accounts! Read More »
I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook, I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule– the product they just saw,
Smart Facebook Remarketing- use FBX or WCA? Read More »
Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here but delivered the most clicks and the highest share of new visitors. Of course, new visitors convert at a
What converts best: Facebook or LinkedIn? Here are the results… Read More »