More Than Just a Pipe Dream: The Growth Story of Plumbing Pros LLC in Easton, PA
While my father relied on word-of-mouth referrals for decades, I have taken a more modern approach. From regularly posting photos and videos of my work to maintaining a strong Google presence, I’m leveraging every tool. “95% of my business comes from Google,” I often tell people, underscoring the importance of a robust online profile. As […]
A Dunker’s Dream: From Small Town to Nike HQ – Success Isn’t Always a Straight Path
https://youtu.be/Pw8kCXija9Y Imagine stepping into the heart of one of the world’s most iconic brands—Nike’s global headquarters. For Ben Ehlert, known as Bouncy Ben on Instagram, a professional dunker with a vertical jump just inches away from the world record, that dream became a reality. A small-town athlete who once aspired to be a professional basketball […]
Exposing the 4-Hour Workweek Myth: The Reality of Entrepreneurship
Let’s chat about this whole 4-hour workweek thing that’s been floating around. You know, that idea where you’re sipping a cocktail on a beach, working just a few hours a week, and everything magically falls into place? Well, reality check—it’s not as simple as it sounds, especially for those diving into your careers or hustling […]
Positive Thinking Drives Your Beliefs, Actions, and Destiny
Positive Thinking Drives Your Beliefs, Actions, and Destiny Wise men have told me about “The Secret,”… the idea that positive thinking drives your beliefs, actions, and destiny. That what your heart desires is limited only by your beliefs. And for decades, the engineer in me stubbornly clung to the safety of proof— repeatable science. The […]
Run Engagement Campaigns on Twitter
I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are the only worthwhile campaign objective. For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate. Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your […]
Stop Chasing Technical Unicorns and Build Relationships
People who don’t know their stuff hide behind a mountain of technical details, equipment, and confusing jargon. I know only one way to generate results. And I’ve used the same approach for 30 years– expertise and relationships. Build relationships With Kasim Aslam, filmed on an iPhone, one minute of Google Ads advice will beat any […]
The Do’s and Don’ts of taking on a new job
1) Become a highly-concerned observer 2) If your mouth is open, you are not learning 3) Challenge your assumptions 4) Listen to your peers 5) Help your boss raise their status 6) Create a business plan for every assignment 7) Direct your availability up, down, and sideways 8) Be aware of others’ feelings and goals […]
#1 mistake of young adults in business meetings…
Being on the phone instead of paying close attention to clients and partners. Many folks think they can multi-task but don’t realize this isn’t possible. Plus, it’s rude to clients. Put your phone away unless it’s an actual emergency that you tell folks you need to step away for a minute. Would you agree?
Ups and Downs
It’s what I ask everyone who is new— the one question to see about their commitment “Will you promise to come to me first before you ever consider quitting?” They all answer that they’re not going to ever quit– and they affirm they would come to me first to chat before things ever get that […]
Who can you count on?
How many people can you count on to be there for you, no matter what? I can count two, maybe three. Seek to be this kind of friend and you will find this friend. Are all your friends unreliable? Ask yourself if you’re a reliable friend.