I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to […]
What I’ve learned going through 20 of the most popular course-selling courses Read More »
The process of conversion is done over time via lightweight interactions, growing and deepening engagement. Too many times I see people expecting conversions without ever taking the time to build trust or likeability with their audience beforehand. By sequencing the content your customers see, you can effectively guide them through the funnel in a very
Why are you not seeing results on Facebook Ads? Read More »
A little interruption may not seem like a problem, but the time sunk into getting back up to your “cruise altitude” is a huge loss of productivity. You may not think that a minute here, or there, is a problem, but when you have to reset and find your bearings again you lose focus, energy,
Are you at cruising altitude? Read More »
Many of you know that Logan Young left us to go work for a client, Tuft & Needle. This move would have destroyed our company since we built Content Factory around him– the speaking, training, and major relationships. Whether or not you agree with the ethics of that, you should already have a plan in place
What to do when a co-founder leaves you Read More »
How do you maintain great relationships without burning yourself out? Well, before I go into that, imagine these two scenarios… You go on a date with someone. They make an over-the-top romantic gesture, professing their love in skywriting (complemented with a song they wrote about you). Then, you never hear from them again. Now, imagine
A Little Kindness Now Pays Dividends Later Read More »
EMPLOYEE: Hired hand, lowest value, does what they’re told, low loyalty, easy to scale, pay for continued results. PARTNER: Higher skill level, Shared mission, medium commitment, must negotiate, potentially high impact. MENTOR: highest skill level, no cost because they believe in you, greatest impact. Use the right relationship type for the right situation: *** If
Elevate your career with these 3 types of business relationships Read More »
I want to share with you the most powerful thing I know in business, which will take you only a couple minutes a day to do. No, it’s not the Dollar-a-Day technique. But first, let me give you some perspective… The older I get, the less need I feel to take credit. As a young
The Value Of Gratitude Read More »
I’m a busy entrepreneur who doesn’t want to mess with expensive, complex video equipment. I’m here to make money for our company and our clients, not make the next Star Wars trilogy. Over the last 5 years, I’ve tried dozens of cameras, lights, and gadgets at various price ranges. And as you can probably guess,
The Scrappy Entrepreneur’s Video Studio for under $1,000 Read More »
A few days ago, my co-founder Logan Young and I decided to do something new to celebrate after weeks of hard work. After some thought, we decided on scuba diving. However, since we had never been diving, there was much to consider– more than I was even aware of. We summoned the help of Fancy Hands
Are you a PRO at scuba diving in Australia? Read More »
Only a handful of people are willing to do what it takes to earn their fame. Although business owners want to build their digital reputation, they often realize they don’t have the time to give their brand the attention it needs to flourish. Many times, they lack the technical know-how to build and tune a
Not everyone will be famous because… Read More »