But wouldn’t you rather pay 3 cents for 41 seconds (like below) than a penny for 3 seconds? If you believe in sequencing videos together into a “funnel”, then you’ll know that remarketing against 10-second views is what matters. Stop wasting time trying to “hack” Facebook, chase “secrets”, play with the latest tools, or keep […]
Penny’s video views are great. Read More »
This is how you shoot one-minute videos for professional sellers- real estate agents, mortgage brokers, insurance salesmen, attorneys, etc… We like to shoot outdoors, as opposed to the “prison lineup” of a white wall directly behind you with dim incandescent lighting. Shoot continuously with the subject being interviewed by a colleague, not looking at the
They wrote copy that looks like it came from a marketing department, not a human. All this talk you hear about being genuine, human, personal, and conversational is just another way to say this… Do the EXACT OPPOSITE of what looks like an ad. That means:– Use vertical video instead of landscape.– Have “cell phone”
Want to know the #1 mistake I saw being made by nearly all marketers in 2019? Read More »
Use your iPhone to gather the killer b-roll that just isn’t possible from the back of the room or from a fixed location. With a b-roll, you’re looking to get a few snippets you can use in a speaker reel, promo video, or other pieces. You don’t need the audio from it or the entire
This is how to record another speaker from on stage. Read More »
If you don’t have a friend who can follow you around to take video, here’s your solution to capturing b-roll footage for your personal and company brand. You. Yes, that’s right. You have to be capturing these bits that give your videos context, for your video editing person to use in addition to whatever you
Be your own videographer Read More »
Post your videos and pics as either square or vertical on Facebook. Then your posts will take up the whole phone screen instead of just 1/4 of the screen, which is what you get in the landscape. If you’re on Facebook, scroll through your feed to see if this is true. Then consider how much
Average watch time is the most important indicator of video success– more than view-through rate (reach to views), positive/negative feedback, engagement rate, or cost per view. A 30-second video view is worth more than a share, in my opinion. And a 10-second watch has a similar value to a like. If you don’t think FB
Why? Because their clients need more video than images, copy, websites, engineering, or whatever. And these video people are also boosting posts, even though they’re not formally trained PPC people. Get with the times or be left behind– complaining about FB, just like the yellow pages and radio folks complained about the Internet.
The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set. Read More »
Decide on a topic you absolutely, authoritatively want to DOMINATE. Enough so that you can write 100 blog posts on that topic and interview 18 people who credibly have expertise in that particular niche. Blogs that get traffic— not random corporate or personal blogs– are the realm of EXPERTS who go so deep in
What is the most important thing to do before launching a new blog? Read More »