How to build SaaS software Gavin and Dennis here! And today, we’re gonna cover building dashboards and building software in general. And if you’ve never built software before, this is a great opportunity to learn from a lot of people. Waste a lot of money trying to build software as entrepreneurs, but they don’t understand […]
How to build SaaS software: Gavin Lira and Dennis Yu discuss Read More »
One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.Here’s what I said. Please choose whatever budget you see fit in your expert opinion.You’re the pro! You know our business goals and are best positioned to determine what tweaks to make to maximize revenue
The mindset of an employee versus a profit maximizer Read More »
Here’s an actual attempt at analysis that an internal team member submitted on the performance of a client. Look it over for second and see if you can tell what company it’s for. If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding WHY a
Want to know how to spot in 15 seconds whether an analysis is worth reading? Read More »
Most of you don’t have Search Console activated in your Google Analytics. As a result, you can’t see what people are searching for even if they don’t come to your website. For example, look at Search Console query data, where we see that way more people are searching for a “3×3 video grid” than anything
>>>>SAVE THIS<<<<< Read More »
I am an expert at driving sales and I happen to use Facebook. I am NOT an analytics geek– I am relentless in creating the systems that generate jobs for young adults. I am NOT a book lover– though I’ve read over 4,500 books, I’m hungry for the knowledge I need to achieve my goals,
I am NOT a Facebook marketer Read More »
I thought this post was going to do well since it had a couple of photogenic people in an interview at a conference. Even though the engagement rate was close to 10% (17 out of 219), I got hammered by the Facebook algo, charging me $6 to reach 200 people. That is a $30 CPM
Always Be Testing! Read More »
Here’s an actual attempt at an analysis that an internal team member submitted on the performance of a client. Look it over for a second and see if you can tell what company it’s for. If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding
Want to know how to spot in 15 seconds whether an analysis is worth reading? Read More »
This university is selling a Master of Science in Analytics, but its landing page features people looking at a pie chart with no labels and grids that have no column names. What could they possibly be discussing? Answer– this common view of “analytics” is actually glorified report-making, while analytics is actually understanding WHY and making
5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things. So this new version gives you a bit more control: You
Facebook now lets you automatically boost posts Read More »
Facebook suggests Advil as a related page for Fireball and Svedka. Facebook used to have a tool called Lexicon that let you trend out interests like this: You can still do crazy data mining via graph search. Or like this. You have to be part psychologist and part mathematician to really get social analytics right!
Exposing human nature on Facebook Read More »