Dennis Yu

B2B Marketing

More Than Just a Pipe Dream: The Growth Story of Plumbing Pros LLC in Easton, PA

personal branding, Awesome People, B2B Marketing, Business, Clients, Digital Marketing, Entrepreneurship, Growth Mindset, Guest Posts, Personal Growth /

While my father relied on word-of-mouth referrals for decades, I have taken a more modern approach. From regularly posting photos and videos of my work to maintaining a strong Google presence, I’m leveraging every tool. “95% of my business comes from Google,” I often tell people, underscoring the importance of a robust online profile. As […]

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Would you pay $3,000 a month to rent a $20,000 car?

Blog, B2B Marketing, content marketing, Digital Marketing, marketing, search engine marketing /

So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a

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What a Billionaire Told Me About Charging Clients (Most People Miss This! Don’t Miss it too!)

B2B Marketing, Business, Sales /

After years of experience working with clients all over the world, it was when I met a billionaire friend that made me realise something most people miss… A billionaire friend told me not to charge by the hour or the month. Yes, I know this is weird because it’s what most do. But the truth

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B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

B2B Marketing, Facebook Advertising /

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type Read More »

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