Dennis Yu

28X ROI with Facebook Ads Dollar-a-Day Strategy

Meet my buddy, Jeff Lambert, a savvy business owner who recently experienced a significant boost in his online sponsorship course sales – all thanks to the power of the Dollar-a-Day strategy and Facebook ads. Jeff’s course, priced at $100, was doing well, but he wanted to take it to the next level. That’s when he […]

The Power of Google Alerts and Authentic Expertise for Business Success

Every morning, I get these notifications from Google alerts about my name and the companies I’m involved with. Now, some might find this a bit strange, but let me break down why I find these Google alerts really important: Expressing Gratitude and Celebrating Success I’m not just checking these alerts for the fun of it. […]

Marketing Is What People Say About You

When I opened my laptop this morning and saw this comment, I got pink. Your marketing should be what others say about you like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy. So, stop blowing your own horn. Almost everyone gets this wrong. Reframe your view of “marketing” […]

Decouple Content Production from Content Distribution

Here is a dirty little secret. It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself. I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels […]

Everything I Do is Content Production

I just came to a weird realization. Everything I do is content production. Attend a meeting, respond to an email, write a few lines of code, build a landing page, film a course, negotiate a contract, speak on stage, run an ad campaign, and even make this post. It’s just content production. Contrast that with […]

4 Hidden Secrets Behind Incredible Content

Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system. Making content is more straightforward than uploading, coordinating, posting, and […]

Dollar-a-Day to Boost Social Media Posts

Here’s the solution– and it doesn’t require having a big following. Involve other people to get their engagement on your posts– talk about them, not you. Engage on other people’s posts, so they engage on yours– don’t expect everyone to come to you first. Dollar-a-Day Strategy And finally, use my Dollar a Day strategy to […]

Social Media Strategy to Drive SEO

social media

Just because you’re on TV doesn’t mean you know what you’re talking about. I was on CNN in front of 3.5 million people, talking about Facebook’s data privacy and how easily you can manipulate the media for just a Dollar a Day. It’s scary that people make decisions based on “perceived authority” instead of actual […]

Dollar-A-Day Strategy is a KILLER on Twitter

I saw this in my Twitter ads this afternoon…$0.007 cost per engagement in the ad below– less than a penny. 40.4% engagement rate– meaning nearly half the people who saw it clicked ‘Like’, commented, or shared. Normally 1% is pretty good for an ad. When you make one-minute selfie videos with someone well-known and target […]