Running conversion ads against cold audiences– and lookalikes are mostly cold audiences, too. I get that sales are your goal and that you aren’t interested in “wasting” money on building thru-plays or engagement. But you might as well be THAT GUY who hastily walks up to every attractive woman he sees to immediately proposition her. […]
#1 mistake I see by Facebook advertisers Read More »
Well done, Social Media Examiner!
This is how to make successful Facebook videos Read More »
And that could cost you pain and headache later if you don’t follow these best practices.
I bet you didn’t set up your Business Manager correctly. Read More »
They say it’s because too many ads mean few will gather enough data to exit the learning phase. True that most people make WAY too many ads (and they are not using 4:5 video). But more ads in the review means more labor on their ads review team, more political risk (especially mass-microtargeting, not just
Facebook is limiting how many ads you can run in mid-2020. Read More »
I get that you believe it will get you more visibility– that’s the justification that spammers use. Or that you’re just trying to list everyone you’re thankful for or trying to make sure a friend gets help from as many people as possible. But what really happens on Facebook (and soon with LinkedIn) is that
Don’t be the person guilty of mass-tagging. Read More »
12 years ago, my Facebook ad campaigns were super complex– tons of targets, ads, and frequent adjustments. Today, modern Facebook campaigns are 90% on the collection, editing, and distribution of KILLER content– largely video snippets. And only 10% of the mechanics of Facebook ads– messing around in the tools. I still see a lot of
Wow, how times have changed. Read More »
I’ve found that boosting posts of lightweight content (not selling– but fun or educational) in video format drives the lowest OVERALL cost per sale. Running ads against a cold audience will smack you with a penalty of $80+ CPM (cost per thousand impressions), no matter the objective you choose. But spending 2 cents per light
If your Facebook ads are getting too “expensive”, odds are that you’re not building sequences to warm prospects up. When you attempt to sell to a cold audience, Facebook will ding you hard, causing your CPMs (cost per thousand impressions) to spike up from $8 per thousand impressions to even $80 per thousand impressions. So
Optimizing Your Facebook Ads Too Often Most Facebook advertisers are constantly touching their ads (or “turning knobs” as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually happens is that each optimization resets your ad rank and puts your ad right smack back
I’ve been guilty of making all SIX of these Facebook ad mistakes. Read More »
I uploaded a 20-minute training video on how to optimize ad campaigns, step-by-step. No need to go to a landing page, enter an email address, or anything. Zero teasing, as you typically see— going straight to the techniques. And zero sales pitch at the end. I targeted people who are interested in digital marketing. It
Just put it out there Read More »