Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about […]
Photos Will Help Your SEO Arguably More Than a Ton of Old 5-star Reviews Read More »
You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media. Twitter is the most powerful PR channel if you know how to use it. For example, this account had only 175 followers but over 7,000 profile visits last month,
A Simple Trick to Leverage Social Media for Marketing Read More »
Local businesses – be it restaurants, nail salons, or studios – are suffering, and they need help. If you know how to do a few simple things like help these businesses collect reviews from their customers – which helps them rank in Google – you can help them. If you understand how to navigate Yelp,
The Key To Marketing Is Turning Problems Into Opportunities Read More »
I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can pick up for your own
What posts work on LinkedIn and what posts don’t Read More »
I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150 sales per year and you’re
The big brand pages we have insights access to usually show 50-100 unread notifications at any point in time. If you get a few hundred public interactions and messages per day, you know how hard it is to get this number down. If you are a small page or just getting going, you may welcome
751 notifications on my Facebook page Read More »
IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable for which you have reviewed
I stand corrected: BOOST works if… Read More »
Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to make sure his fans saw
Immigration lawyer gets Facebook engagement for a penny Read More »