Here’s something that should scare you and inspire you at the same time. If your posts are getting low engagement, Facebook’s recent algo change will penalize you harder than before. This means you’ll get less reach, which gives you even less engagement, which then further decreases your reach. And so forth, in a downward spiral […]
A matter of degrees Read More »
Don’t miss out! Get your heart surgery cheaper than anyone else in town. Money-back guarantee! Why pay full price from the other guys? I’m so desperate for a new business that I’m hitting up every one I see– even homeless people, pitching my wares. Even if you don’t need heart surgery or didn’t ask me–
Heart surgery discount– 80% off through Monday at midnight! Read More »
How many companies do you know that actively build up their employees on LinkedIn, actually encouraging them to be seen by other companies? You’d think this is a recipe for disaster– your best folks might get hired away. But if you truly take care of your people and if you find team members that care
Build up your team. Read More »
If you’re an author, speaker, coach, founder, entrepreneur, or public figure of any sort, you must maintain a primary photo album of your speaking and networking pictures. These galleries generate the highest authority and engagement for your personal brand at the lowest cost, especially if you boost to audiences of the conferences you’ve spoken at.
Maintain a photo album Read More »
Decide on a topic you absolutely, authoritatively want to DOMINATE. Enough so that you can write 100 blog posts on that topic and interview 18 people who credibly have expertise in that particular niche. Blogs that get traffic— not random corporate or personal blogs– are the realm of EXPERTS who go so deep in
What is the most important thing to do before launching a new blog? Read More »
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google his name and you’ll see that Mr. Cecere, the CEO of US Bank, is known for his massive compensation ($14 million in 2018) and not his heart. Nicholas Kristof, a New York Times reporter, covered how US Bank whitewashed a story of an employee they fired for
Andrew Cecere, you can do better Read More »
This is what you say when your friends hit you up for free consulting. After all, you’re a social media marketing pro, and social media is free– so your help is free, too, right? You and I spend all day long just hanging out on Twitter and Facebook doing teenager-type stuff– not anything important. So
Let me share with you one of the most powerful phrases I know… Read More »
If you want to get a blue check mark here on Facebook, don’t pay for it. That person trying to sell this to you will likely get banned, as will you. I get hundreds of random requests for this and I decline every single one– not just because it’s wrong or would burn me, but
Want to get a blue checkmark on Facebook? Read More »
You know that anything based upon mere MOTIVATION will fail. You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try. What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS. SYSTEMS of people— your team,
This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years… Read More »
Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur
How to instantly recognize the experts from the amateurs Read More »