Many so-called experts in marketing, PR, and SEO promise results but fail to deliver. They often use ineffective or unethical practices, causing harm to businesses that trust them. If someone can’t demonstrate their expertise through their own work, why would anyone trust them to deliver results? Adam’s cold email is just one example of this […]
The Rise of Fake Experts: How to Spot Scammers Who Pretend to Be Pros Read More »
BlitzMetrics is a digital marketing agency that partners with schools to train young adults. As the CEO, I’ve built this company exhaustively and I’ve been mentoring young individuals, assisting students to grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone, and helping them accomplish their
How Tristan Parmley of The Lead Cure Tricked Me Read More »
Let’s let Shawn Dill speak for himself. My tweets: His tweets: 🙂
Shawn Dill is the Master of Cut-Downs Read More »
Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur
How to instantly recognize the experts from the amateurs Read More »
I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to
What I’ve learned going through 20 of the most popular course-selling courses Read More »
I just found out that my co-founder, who already stole a client from us, is now trying to steal another one of our top clients. But rather than get mad or try to enforce the non-compete, I view this as an opportunity to make sure we are on our toes, delivering amazing value. After all,
Take care of your people to avoid a situation like this Read More »
The Wall Street Journal published an article about how some authors get on bestseller lists by pre-buying books. One of the main perpetrators is ResultSource in San Diego, which has a cozy clientele of mega pastors and the religious right. Tyndale, Crossway, Harper Collins Christian, and other large Christian publishers have regularly used these tactics. Until they
Fraud in the name of God Read More »