Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur […]
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I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to
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The Wall Street Journal published an article about how some authors get on bestseller lists by pre-buying books. One of the main perpetrators is ResultSource in San Diego, which has a cozy clientele of mega pastors and the religious right. Tyndale, Crossway, Harper Collins Christian, and other large Christian publishers have regularly used these tactics. Until they
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