Positive Thinking Drives Your Beliefs, Actions, and Destiny Wise men have told me about “The Secret,”… the idea that positive thinking drives your beliefs, actions, and destiny. That what your heart desires is limited only by your beliefs. And for decades, the engineer in me stubbornly clung to the safety of proof— repeatable science. The […]
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“Doubt your doubts before you doubt your faith.” – Uchtdorf As you make progress toward your goals, haters are inevitable. They’ll try to distract you, attack you– in the hopes you’ll doubt yourself and then fail. Since then, their failure is somehow YOUR fault. Surround yourself with people who believe in you. The quote above
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Doing One Thing Well is What Scales. You can always change your niche later. It’s easier to serve 50 clients in the same industry, implementing the same package– than 50 random clients in 50 different industries. Narrowing down to one industry can feel “limiting”–after all, if we offer everything to everyone, we can be bigger,
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Darryl Isaacs told me “the secret” to success Wise men have told me about “The Secret”… the idea that positive thinking drives your beliefs, actions, and destiny. That what your heart desires is limited only by your beliefs. And for decades the engineer in me stubbornly clung to the safety of proof— repeatable science. The
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I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are the only worthwhile campaign objective. For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate. Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your
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A painful mistake that gives me grief and sleepless nights is working with people who don’t share the same values. Your WHY is not just some fuzzy thing that motivational speakers say. For example, I surround myself only with considerate people who want to help others. I accidentally violated this rule this week and paid
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Don’t worry about overpaying for talent. The cost of a bad hire is 20 times that. Mistakes cost you money, reputation, and sanity. A bad hire infects the rest of your team. When they finally leave, you also lose the investment you made in them, plus you have to rescue projects they abandoned. On the
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People who don’t know their stuff hide behind a mountain of technical details, equipment, and confusing jargon. I know only one way to generate results. And I’ve used the same approach for 30 years– expertise and relationships. Build relationships With Kasim Aslam, filmed on an iPhone, one minute of Google Ads advice will beat any
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Let’s talk about the power of niching down and how that drives referrals. Niching down helps in referrals. When you choose a niche and you’re known for something, let’s say one of my friends is a world-class PR, and I’m pretty good at VAs and locals. So, any lead you get will always be worthwhile
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Many people have strong opinions, whether credible or not, about what you should or should not do, whether backed by experience or not. And the more people you have, the more unsolicited opinions you’ll have coming at you– from family, friends, people who work for you, and random people on the internet. The tricky balance
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