Average watch time is the most important indicator of video success– more than view-through rate (reach to views), positive/negative feedback, engagement rate, or cost per view. A 30-second video view is worth more than a share, in my opinion. And a 10-second watch has a similar value to a like. If you don’t think FB […]
He believes you should halt all mobile ads because of ad blockers, accidental clicks, difficulties in tracking, etc… Instead, put your dollars into TV ads and build your own app– if I had a dollar for every time a brand thought they should make their own app. He argues you should dump money into app
I thought this guy was joking, but he’s actually serious. Read More »
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google his name and you’ll see that Mr. Cecere, the CEO of US Bank, is known for his massive compensation ($14 million in 2018) and not his heart. Nicholas Kristof, a New York Times reporter, covered how US Bank whitewashed a story of an employee they fired for
Andrew Cecere, you can do better Read More »
Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur
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I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to
What I’ve learned going through 20 of the most popular course-selling courses Read More »
Yes, our agency hires young adults. People constantly question my reasoning behind this. Are these young people truly certified and mature enough to be doing this type of work for big clients and personal brands? The way we ensure accountability and quality performance in our work is through the use of checklists and processes. Our
Yes, our agency hires young adults Read More »
9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results In the last 20 years of running an agency, I’ve learned that the best way to qualify clients is to defy conventional wisdom. For example: We DISQUALIFY as many prospects and clients as possible – Forget about conversion
9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results Read More »
Because if you do, Social Media Examiner doesn’t want you. The founder and CEO of Social Media Examiner, Michael Stelzner, is one of the few people in our space that I truly admire– an incredibly deep thinker who takes the long-term, systems-level view. He explained to me that authors and speakers must meet specific criteria
Do you want to be famous? Read More »