Dennis Yu and I were going to make a client wealthy. We were reviewing the client:→ Their goals.→ Their awareness.→ Their ability to be guided. And we discovered a problem:→ They wrote the recipes.→ Wanted Michelin star chefs.→ Told us how to cook & supply the ingredients. And it got worse:→ They did not respect […]
How to Get the Least Value From a Branding Firm Read More »
As someone who has built websites for over 30 years, here’s a secret about website costs. Just because you pay $25,000 instead of $1,500 doesn’t mean you’re getting something that’s better or higher quality in any way. Ensure you know how to go beyond the aesthetics of how it will look. The paint job is
Every morning, I get these notifications from Google alerts about my name and the companies I’m involved with. Now, some might find this a bit strange, but let me break down why I find these Google alerts really important: Expressing Gratitude and Celebrating Success I’m not just checking these alerts for the fun of it.
The Power of Google Alerts and Authentic Expertise for Business Success Read More »
Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar-a-Day strategy.”
How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy Read More »
The killer hack to get more clients and referrals is to ask your clients to describe what it’s like working with you. Especially when you hold a live event like Caleb Guilliams in Denver this February. At the end of each day, we went around the room, giving clients an opportunity to share their “aha
Client Feedback – The Killer Hack to Get More Clients Read More »
A company stands out in the crowd – in terms of increased sales, more awareness, and better customer experience because of a strong and value-focused brand. For instance, the Adidas brand is a company known for sporting success. As a sportsperson, you are confident about any product you see the Adidas logo on. That is
How To Build a Unique Personal Brand in 2024 Read More »
Be careful who you hire as your coach. This is literally a messenger convo I just had! All I can say is… YIKES! I wish this was an isolated experience. Sadly, I have such convos quite often. 20- and 30-some-year-olds who haven’t figured out life yet are announcing themselves to be success gurus. Here’s my
Why “Fake it till you make it” is terrible advice Read More »
6 years ago, Mark Wagner, had a mission to build a software company. Here’s his YouTube live: And today, he is a co-founder at Gantry Technologies, creating dashboards for companies who want to get the most out of their Kubernetes infrastructure. Most people are afraid to vocalize their goals– keeping them inside, fearful that letting
When you speak your goals, the universe will conspire to achieve them Read More »
Your brand is not the clever tagline you or your marketing consultant comes up with. It’s the sum of positive and negative experiences that your customers and clients have with you over time, synonymous with “word of mouth”. To ensure you’re building lots of small, positive deposits into your brand bank account, you need solid
Your brand is more than a tagline Read More »