Dennis Yu

This one guy hits me up 6 times a day trying to sell me fake Instagram followers– 5,000 for only $750.

It’s the best price I’ll get anywhere, he exclaims. I tell him that I want REAL followers who resonate with my content, believe in my mission, and want to be in a community of like-minded people. But so-and-so has 17.5 million followers and is doing a celebrity giveaway. You could get another 100,000 followers if

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How to instantly recognize the experts from the amateurs

Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur

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What I’ve learned going through 20 of the most popular course-selling courses

I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to

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Yes, our agency hires young adults

Yes, our agency hires young adults. People constantly question my reasoning behind this. Are these young people truly certified and mature enough to be doing this type of work for big clients and personal brands? The way we ensure accountability and quality performance in our work is through the use of checklists and processes. Our

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Why Billy Gene is the Quintessential American Marketer We Love and Hate

Billy Gene is to marketing as Las Vegas is to America. Let’s go behind the surface appearances to discover what’s underneath, and I’ll explain how he went from relative obscurity to being on all the top stages making a million dollars a month in passive income. Like you, I’ve watched his highly entertaining videos for

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9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results

9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results In the last 20 years of running an agency, I’ve learned that the best way to qualify clients is to defy conventional wisdom. For example:   We DISQUALIFY as many prospects and clients as possible – Forget about conversion

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