Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things […]
The Hidden, but Most Obvious Reason Your Campaigns Are Failing Read More »
So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a
Would you pay $3,000 a month to rent a $20,000 car? Read More »
Let’s chat about this whole 4-hour workweek thing that’s been floating around. You know, that idea where you’re sipping a cocktail on a beach, working just a few hours a week, and everything magically falls into place? Well, reality check—it’s not as simple as it sounds, especially for those diving into your careers or hustling
Exposing the 4-Hour Workweek Myth: The Reality of Entrepreneurship Read More »
When I opened my laptop this morning and saw this comment, I got pink. Your marketing should be what others say about you like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy. So, stop blowing your own horn. Almost everyone gets this wrong. Reframe your view of “marketing”
Marketing Is What People Say About You Read More »
A company stands out in the crowd – in terms of increased sales, more awareness, and better customer experience because of a strong and value-focused brand. For instance, the Adidas brand is a company known for sporting success. As a sportsperson, you are confident about any product you see the Adidas logo on. That is
How To Build a Unique Personal Brand in 2024 Read More »
What to do when your Facebook post goes viral 57 minutes ago, I wrote a Facebook post about the pain of my entrepreneurial journey. And now it’s at nearly 200 likes with a ton of comments. On the right side you can see the notifications: Here’s the secret– like and comment back on everyone who
What to do when your Facebook post goes viral Read More »
One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.Here’s what I said. Please choose whatever budget you see fit in your expert opinion.You’re the pro! You know our business goals and are best positioned to determine what tweaks to make to maximize revenue
The mindset of an employee versus a profit maximizer Read More »
I wrote about spam emails a few years ago, but after seeing a thread on LinkedIn the other day, it occurs to me that this is still a very relevant, and touchy, subject. For context, this photo sparked 970 comments. On one side, sales and marketing professionals, respond to feelings of being attacked, both professionally
Cold callers insist they aren’t spammers Read More »
The following is a guest post by Dr. Chris Collins from Chattanooga, TN The first time I heard Dennis speak was in a Facebook live video interview with Black Diamond Club. In that discussion, he was speaking about how to create personal touches through social media. This guy is so genuine about the whole thing, taking
Why You Need To Be More Personal In Your Business Ventures Read More »
Local businesses – be it restaurants, nail salons, or studios – are suffering, and they need help. If you know how to do a few simple things like help these businesses collect reviews from their customers – which helps them rank in Google – you can help them. If you understand how to navigate Yelp,
The Key To Marketing Is Turning Problems Into Opportunities Read More »