I’m excited to announce that I’ll be teaching at Johns Hopkins University this spring. The course is called Applied Digital Marketing: Collaborations with Local Businesses, and it’s designed to give students real-world experience working with local businesses to improve their digital marketing efforts. Course Overview: What the Course is About: Students will get hands-on experience […]
Mastering the art of content creation, SEO, and marketing is crucial for success. The 21 actionable tactics by @dennisyu, that can transform your approach and yield impressive results. Here’s how I’ve implemented his advice to elevate my business. 1. SEO: The Power of Intentionality Dennis Yu emphasizes the importance of being intentional with SEO. When
How These 21 Proven Marketing Tactics Transformed My Business Strategy Read More »
While my father relied on word-of-mouth referrals for decades, I have taken a more modern approach. From regularly posting photos and videos of my work to maintaining a strong Google presence, I’m leveraging every tool. “95% of my business comes from Google,” I often tell people, underscoring the importance of a robust online profile. As
More Than Just a Pipe Dream: The Growth Story of Plumbing Pros LLC in Easton, PA Read More »
Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things
The Hidden, but Most Obvious Reason Your Campaigns Are Failing Read More »
So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a
Would you pay $3,000 a month to rent a $20,000 car? Read More »
If you’re a plumber who has been wronged by their digital marketing agency, this blog post was written for you. I recently had an audit with Andy Davis, the CEO of Pilot Plumbing and Drain. Pilot Plumbing & Drain is a plumbing company that serves residents in Portland, Vancouver, and Longview. However, after taking a
How Andy Davis (Pilot Plumbing & Drain) Got Scammed by Digital Marketing Agencies Read More »
Where have you been? And hundreds more excuses than I am able to remember. I’ve heard them all. These are all important things you should take care of– for which you have a valid reason to miss work. But what is not okay is abandoning the team and the clients— only telling them AFTER the
Excuses: I’ve Heard Them All Read More »
Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar-a-Day strategy.”
How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy Read More »
At the Lead Generation World conference, I recently met with Harrison Gevirtz, founder of Ringba, the call-tracking solution provider and arguably the smartest man in the internet marketing space who sets the highest standards for himself and his team. We discussed the pay-per-call space and his company. Pay-per-call space continues to grow and evolve. People
The Value of Pay-Per-Call And The Lead Generation Game Read More »
Your social media is failing because you’re not showing yourself doing the thing you actually do. If you’re a garage door technician, show yourself working on a garage door. If you’re a health and wellness practitioner, show yourself treating patients. You can certainly have talking-head videos as voiceovers on top of the actual doing. Recipe
Using Authenticity to Succeed on Social Media Read More »